Therefore, Chrysler’s freshest product is already beyond its due date, while the brand’s overall image is so weak that it felt the need to “reintroduce” itself in the “2022 Chrysler Airflow | Our First Battery-Electric Vehicle” video below.Īirflow concept points Chrysler in a new crossover EV-based direction The Airflow Concept’s low roofline and car-like stance separate it from the majority of truck-like crossovers.Īll said, Chrysler has a long, storied history worthy of delving into, if not preserving in the modern day. Where the second-generation 300 is now almost a dozen years old, making it geriatric in automotive lifecycles (as much as we still like it), the minivan threesome came to market in 2016, and therefore has six years under its collective belt. Likewise, the once proud American brand merely offers the soon-to-be-discontinued near-full-size 300 luxury/performance sedan, and three versions of a particularly good minivan, including the kind of new Grand Caravan (basically a rebadged pre-facelift Pacifica), the refreshed (2021) Pacifica, and the innovative Pacifica Hybrid. The sad state of the once glorious Italian marque’s current lineup shows just how far it’s fallen, Lancia currently offering just one single Ypsilon mini hatchback, which bears nothing in common with the legendary Delta HF Integrale rally car of the past. This, at a time when many industry critics were predicting some of the less profitable brands’ demise, such as Lancia in Europe and Chrysler in North America, should allow the creation of some significant contenders. More importantly, it will establish the baseline for the product overhaul leading to an entirely new portfolio by 2028.Chrysler’s new Airflow Concept is one fine looking mid-size near-luxury crossover, but is it distinctive enough to stand out amongst a plethora of new competitors?Īfter the Italian-American conglomerate Fiat Chrysler Automobiles and France’s PSA Group morphed into Stellantis last year, all 16 brands were promised enough funding to prove their viability as money-making enterprises. When the Pentastar’s two-row crossover debuts, it will sit on the STLA Large platform, offer 400- and 800-volt electrical architectures, and pack batteries that power up to 400 miles of range. Given how long Chrysler has plateaued, it’s not surprising that the boss wants a more compelling wrapper. Chrysler is currently tracking like Jaguar, with a lean range for dealers until the EV revolution begins in 2025. The Airflow concept didn’t scream “Chrysler transformed!” despite its battery-electric powertrain. Feuell has mentioned Tesla buyers as one of her targets, but we’re still in the early days of transformation. However, affordable pricing doesn’t mean what it used to, so it’s unclear where the brand intends to position its new vehicles. She wants Chrysler to become Stellantis’ “startup brand,” offering clean mobility, seamless technology, and affordable pricing. However, we won’t see the new model until next year, and no one at the brand has given any indication of how it differs from the Airflow concept.įeuell is planning a complete overhaul of the Chrysler experience, from shopping for products online and at dealerships to after-sales care. The redesign has been previewed in Los Angeles, and reactions suggest that Chrysler has a hit on its hands.
As a result, Chrysler is considering a new name to perform a hard reset on buyer perceptions. While some people love the Airflow name, others beg the brand not to use it. The brand’s CEO, Chris Feuell, wanted a new statement that was completely different from anything seen before, including the Airflow concept car.
The Chrysler Airflow concept is no more, according to Stellantis design chief Ralph Gilles.
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